Sunday, July 25, 2010

The 4 Hour Workweek

This is an excellent book for the entrepreneur at heart. It's a story about a man who created the ideal business system. Timothy Ferriss explains how he created a company which he owns and spends less than 4 hours a week operating. How is that possible you say? Well it didn't happen overnight and at the beginning he did have to work hard building it up. But once he had good systems in place, the company pretty much ran itself.

Timothy started a company selling body building supplements. He advertised in the back of fitness magazines and carved out market share in a niche market. His product was quite specialized and that meant he was catering to a very specific customer base. He started a website that was able to automate the ordering process, outsourced all the frequently asked questions to a call center in India and gave a few managers authority to handle any complaints under $100. There are a couple other tips, but with those main business systems in place he was able to widdle down his work week to a meager 4 hours! This gave him time to travel, develop new businesses and train for his professional kick boxing career.

Timothy's writing style keeps the story engaging, although he may appear arrogant at some times. He presents good ideas and gives a concrete example of a supremely efficient business model. We can all learn a lot from the way he built his business and took advantage of modern technology. The book is short so give it a read. When your work week is down to 4 hours drop me a line!


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